For travel destinations, hotels & attractions

Your Official AI Presence
starts here.

Become the trusted source behind every AI recommendation.

Travelers now ask AI assistants where to go, what to do and where to stay. Don’t let AI guess your story. Own it.

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or
Assess Your AI Presence

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Authority

Become the trusted source

Governance

Govern your AI presence

Distribution

Reach every AI assistant

Works with

ChatGPT logoChatGPT
Gemini logoGemini
Claude logoClaude
Perplexity logoPerplexity

The short version in 45 seconds

The Shift

The Third Pillar of Your Online Presence

  1. 2000

    The website

    Your own place on the web

    You built a site you own. Being found meant being indexed and ranked.

    Success metric

    Visitor Page Views

  2. 2010

    Social media

    A second place to be present

    Your audience also gathered on platforms you don't own. Being found meant being followed and then visible in social feeds.

    Success metric

    Followers, Post Views and Likes

  3. Now

    AI assistants

    A third place: inside the answer

    Travelers don't search anymore, they ask. Being found means being understood, cited and recommended in AI answers.

    Success metric

    AI Readiness and Visibility

From B2C websites to B2A AI PresenceDestinationDMO, hotel, placeWebsiteTravelersearchesfollowsasksSocial presenceSocial mediaAI PresencePowered by globetrotters.aiAI agents

B2B → B2C → B2A

The travel funnel starts with AI now

Welcome to the B2A era — Business-to-Agent. (Expedia Explore 2026)

56%

of travelers now use AI for trip planning

50%+

of AI-powered search results generate zero clicks

30%

organic traffic decline reported by tourism players

Sources: Phocuswright (2026), Digital Tourism Think Tank, Statista

The Invisible Brand

If you don’t manage your presence across AI assistants, others will define it for you.

From Pages to Answers

Travelers no longer read your pages. They ask AI assistants for answers directly.

AI Is Guessing Your Story

Without reliable, structured data, AI fills the gaps. Sometimes correctly. Sometimes not.

Loss of Narrative Control

Decisions are shaped without you. AI now influences how travel options are compared and chosen — whether you guide it or not.

Your AI presence.
Audited, governed, published, measured.

An all-in-one platform to build and manage your AI presence.

01 — Audit

Before AI can recommend you, it needs to read you.

Your website was built for people, not AI assistants. Two free audits, no signup: 45 technical checks on whether AI can read your site, then what ChatGPT, Gemini, Perplexity and Claude actually say about you today.

AI Visibility

Narrative alignment

FMisaligned

1 of 8 topics is not covered

7 topics are misaligned

Why?Events?Do?Visit?Eat?

Citation frequency

67%Strong

Cited in 23 of 39 AI answers

ChatGPT25%Gemini38%Claude100%Perplexity75%

AI Readiness

45 checks on how well your brand is structured for AI to read, understand and represent — ranked by impact.

Assess Your AI Presence

AI Visibility

Your brand across 10+ standard travel queries on ChatGPT, Gemini, Perplexity, and Claude.

See How AI Describes You

→ The diagnosis that makes the fix obvious.

02 — Govern

Give AI the right story to tell.

AI pulls from whatever it finds. Your official narrative, your catalogue and your structured data live in one place, under your control — the single trusted source AI reaches for first.

A short, precise answer beats a long story.

→ One official source, governed by you.

Narrative content

Why visit?

Edited

Markets, riverside cafés and a walkable old town…

10 sources3 FAQ0 places

What to do?

Edited

Guided walks, canoe trips and seasonal festivals…

9 sources0 FAQ12 places

Where to eat?

Edited

Bistros, regional cooking and covered markets…

9 sources0 FAQ22 places

Where to stay?

Edited

Hotels, guesthouses and campsites, every budget…

9 sources0 FAQ21 places

Practical info

Hours setPhone4 amenities7 profiles
03 — Publish

Show up wherever AI is asked about you.

Your verified data is published on your own domain, so any AI assistant can find it, trust it, and recommend you directly.

→ Your verified data — direct to ChatGPT, Gemini, Perplexity, Claude.

Website for AI

AI visits

1,284last 7 days
GPTBot 612ClaudeBot 341PerplexityBot 218

Website

Settings
Online

https://ai.your-destination.com/

Republish
ChatGPT
Claude
Optional

Your official presence in ChatGPT and Claude

Your brand as a ChatGPT Plugin or Claude Connector — travelers mention @YourBrand in any conversation and get answers straight from your official data.

04 — Measure

See which agents read you, and what they say.

Which AI agents fetch your data, how your presence and citations evolve, and how accurate the narrative stays.

→ The signals analytics can't show you.

Presence Analytics

Are AIs reading you?

1,284▲ 34%vs prev. period

agent fetches of your bundle

Who’s reaching you

Verified AI agents 46%AI agents 22%Humans 24%Other bots 8%
All in one

Everything you need to manage your AI presence.

AI Visibility Audit

Identify the gap between your official content and what AI actually says about you.

Structured Presence

Make your brand readable and callable by any AI platform, worldwide.

Official Concierge

A branded AI assistant on your site, backed entirely by your verified data.

Tourism Intelligence

See what travelers ask, where AI gets it wrong, and guide your narrative over time.

Frequently Asked Questions

  • What is your Official AI Presence?

    Your Official AI Presence is the trusted, authoritative representation of your brand across AI assistants — the official knowledge they understand, cite, and recommend throughout the traveler journey. Just as SEO governs how you show up in search and social media governs how you show up on social platforms, it governs how you show up when travelers ask AI. Manage it, and AI relies on your verified data instead of guesses.

    Read the essay: The Third Pillar of Your Online PresencePermalink
  • How do you measure AI Presence?

    We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A–F), Authority (how often AI cites your verified data instead of third-party pages, scored 0–100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0–100). You see these in a dashboard alongside category benchmarks — signals Google Analytics can't show.

    Permalink
  • How do I control what ChatGPT says about my destination?

    You control it by publishing your official data in a form AI can read, trust, and rely on. Globetrotters structures your official content (events, venues, policies, highlights) into your AI presence and distributes it to every AI assistant. From then on, AI platforms cite you instead of guessing.

    Permalink
  • How does this relate to SEO?

    SEO got you into the list; AI Presence gets you into the answer — complementary, not a replacement. SEO optimizes how your pages rank in search; AI Presence makes AI engines treat your official data as the trusted source they cite and act on. Its foundations — crawlability, structured data, authority — still matter and we deliver them; on top, we publish your verified data to ChatGPT, Claude, Gemini, and Perplexity, expose live endpoints agents can call, and measure how each one represents you.

    Permalink
  • Is this the same as AEO/GEO?

    AEO/GEO is the tactic — optimizing your content to get cited in AI answers. It's one input to your AI Presence, not the whole thing: the monitoring tools that track your AI mentions can't publish your official data, run the live endpoints agents call, or govern what AI says. Monitoring tells you what AI says; an AI Presence Platform lets you manage it — audit, govern, operate.

    Read the essay: The Third Pillar of Your Online PresencePermalink
  • Which AI platforms are supported?

    ChatGPT (including ChatGPT Plugins), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.

    Permalink
  • How long does setup take?

    A free audit takes two minutes and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.

    Permalink
  • What does it cost?

    The audit is free. Full platform pricing depends on the size of your catalog (events, venues, rooms), the channels you activate, and whether you add the on-site concierge. We run pilots with 10 partners before general availability — contact us for a quote.

    Permalink

How strong is your AI presence?

Run a free audit — see how AI assistants read, understand, and represent your travel brand.

No signup. Audit in 30 seconds.