For travel destinations, hotels & attractions

Your Official AI Presence
starts here.

Become the trusted source behind AI recommendations.

Travelers now ask AI assistants where to go, what to do and where to stay. Start free: see what AI says about you, and which AI agents already visit your website.

Authority

Become the trusted source

Governance

Govern your AI presence

Distribution

Reach every AI assistant

Works with

ChatGPT logoChatGPT
Gemini logoGemini
Claude logoClaude
Perplexity logoPerplexity

The short version in 45 seconds

The Invisible Brand

If you don’t manage your presence across AI assistants, others will define it for you.

From Pages to Answers

More and more travelers skip your pages and ask AI assistants for answers directly.

AI Is Guessing Your Story

Without reliable, structured data, AI fills the gaps. Sometimes correctly. Sometimes not.

Loss of Narrative Control

Decisions are shaped without you. AI now influences how travel options are compared and chosen — whether you guide it or not.

Your AI presence.
Visible, readable, callable.

Start free. Take the next step when you are ready.

01 · Get startedAudit

See what AI sees.

Before AI can recommend you, it needs to read you. See how ready your website is for AI, what ChatGPT, Gemini, Perplexity and Claude say about you, and which AI agents already visit your site.

  • AI Readiness audit

    45 checks on how well AI can read and understand your website, ranked by impact.

  • AI Visibility brand audit (AEO/GEO)

    How AI assistants describe your brand.

  • AI agents traffic analytics

    Which AI agents visit which pages, with the free WordPress plugin or Symfony bundle. Google Analytics can't show you this.

Start free
Example

AI Visibility

Narrative alignment

FMisaligned

1 of 8 topics is not covered

7 topics are misaligned

Why?Events?Do?Visit?Eat?

Citation frequency

67%Strong

Cited in 23 of 39 AI answers

ChatGPT25%Gemini38%Claude100%Perplexity75%

Presence Analytics

Are AIs reading you?

1,284▲ 34%vs prev. period

agent fetches of your bundle

Who’s reaching you

Verified AI agents 46%AI agents 22%Humans 24%Other bots 8%
02 · Get readablePublish

Become the official source AI reads.

AI pulls from whatever it finds online. Give it your official version, published on your own website.

  • Official AI Presence on your own domain

    Your story, places, events and practical details, in one place you control.

  • Readable by AI agents

    Published as llms.txt, ai.json and schema.org, standard formats AI agents read.

→ AI tells your story, not someone else’s.

Example

Narrative content

Why visit?

Aligned

Markets, riverside cafés and a walkable old town…

10 sources3 FAQ0 places

What to do?

Aligned

Guided walks, canoe trips and seasonal festivals…

9 sources0 FAQ12 places

Where to eat?

Misaligned

Bistros, regional cooking and covered markets…

9 sources0 FAQ22 places

Where to stay?

Aligned

Hotels, guesthouses and campsites, every budget…

9 sources0 FAQ21 places

Practical info

Hours setPhone4 amenities7 profiles

Website for AI

AI visits

1,284last 7 days
GPTBot 612ClaudeBot 341PerplexityBot 218

Website

Settings
Online

https://ai.your-destination.com/

Republish
03 · Get callableEngage

Be the answer AI gives.

Go beyond being read: AI agents and travelers get answers straight from your official data.

  • Callable by AI agents (MCP, A2A)

    AI agents query your official data directly instead of guessing.

  • Concierge on your website

    Answers travelers on your own site, from the same official data.

→ Answer travelers wherever they ask, and send them your way.

Example

ChatGPT

@YourDestination what can we do this weekend with the kids?

Your destination

Official app

This weekend, from the official calendar:

  • •Sat. 10am: guided river walk
  • •Sat.: covered market, all day
  • •Sun. 6pm: open-air concert
your-destination.com

Ask anything

your-destination.com
Your destination
DiscoverStayEvents
Your official site
AI
Official assistant

What is on this weekend?

3 official events this Saturday, straight from your verified calendar…

ChatGPT
Claude
Paid add-on

Your official presence in ChatGPT and Claude

Your brand as a ChatGPT plugin or Claude connector: travelers mention @YourBrand in any conversation and get answers straight from your official data.

The Shift

The Third Pillar of Your Online Presence

  1. 2000

    The website

    Your own place on the web

    You built a site you own. Being found meant being indexed and ranked.

    Success metric

    Visitor Page Views

  2. 2010

    Social media

    A second place to be present

    Your audience also gathered on platforms you don't own. Being found meant being followed and then visible in social feeds.

    Success metric

    Followers, Post Views and Likes

  3. Now

    AI assistants

    A third place: inside the answer

    More and more travelers ask instead of searching. Being found means being understood, cited and recommended in AI answers.

    Success metric

    AI Readiness and Visibility

From B2C websites to B2A AI PresenceDestinationDMO, hotel, placeWebsiteTravelersearchesfollowsasksSocial presenceSocial mediaAI PresencePowered by globetrotters.aiAI agents

Frequently Asked Questions

  • What is the difference between the free AI Readiness check and the Audit plan?

    The free AI Readiness check is a one-time snapshot of your website, with no signup. The Audit plan keeps watching: your AI Readiness, a quarterly AI Visibility brand audit, and the AI agents that visit your site.

    Permalink
  • Is the Audit plan really free?

    Yes, with no time limit and no card. You only pay when you want your official information published on your website (Publish) or your website callable by AI agents (Engage).

    Permalink
  • Do I need to change my website?

    No. On WordPress or Symfony, you install the free Globetrotters plugin; it adds what AI agents need on top of your existing site. On other platforms, your Official AI Presence is published on an ai. subdomain of your domain.

    Permalink
  • How much does it cost after Free?

    Publish is €99 per month and starts with a 14-day free trial. Engage is €249 per month. Networks and territories are quoted.

    See plans and pricingPermalink
  • What is your Official AI Presence?

    Your Official AI Presence is the trusted, authoritative representation of your brand across AI assistants — the official knowledge they understand, cite, and recommend throughout the traveler journey. Just as SEO governs how you show up in search and social media governs how you show up on social platforms, it governs how you show up when travelers ask AI. Manage it, and AI has your verified data to rely on instead of guesses.

    Read the essay: The Third Pillar of Your Online PresencePermalink
  • How do you measure AI Presence?

    We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A–F), Authority (how often AI cites your verified data instead of third-party pages, scored 0–100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0–100). You see these in a dashboard alongside category benchmarks — signals Google Analytics can't show.

    Permalink
  • How do I influence what ChatGPT says about my destination?

    By publishing your official data in a form AI can read, trust, and rely on. Globetrotters structures your official content (events, venues, policies, highlights) into your AI presence and makes it available to AI assistants, so they can rely on it instead of guessing.

    Permalink
  • How does this relate to SEO?

    SEO got you into the list; AI Presence gets you into the answer — complementary, not a replacement. SEO optimizes how your pages rank in search; AI Presence makes AI engines treat your official data as the trusted source they cite and act on. Its foundations — crawlability, structured data, authority — still matter and we deliver them; on top, we publish your verified data to ChatGPT, Claude, Gemini, and Perplexity, expose live endpoints agents can call, and measure how each one represents you.

    Permalink
  • Is this the same as AEO/GEO?

    AEO/GEO is the tactic — optimizing your content to get cited in AI answers. It's one input to your AI Presence, not the whole thing: the monitoring tools that track your AI mentions can't publish your official data, run the live endpoints agents call, or govern what AI says. Monitoring tells you what AI says; an AI Presence Platform lets you manage it — audit, govern, operate.

    Read the essay: The Third Pillar of Your Online PresencePermalink
  • Which AI platforms are supported?

    ChatGPT (including ChatGPT Plugins), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.

    Permalink
  • How long does setup take?

    A free AI Readiness check takes 30 seconds and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.

    Permalink

B2B → B2C → B2A

The travel funnel starts with AI now

Welcome to the B2A era: Business-to-Agent. (Expedia Explore 2026)

56%

of travelers now use AI for trip planning

50%+

of AI-powered search results generate zero clicks

30%

organic traffic decline reported by tourism players

Sources: Phocuswright (2026), Digital Tourism Think Tank, Statista

Get started

See what AI sees. Free.

The Audit plan keeps track of your AI Readiness, what AI assistants say about your brand every quarter, and which AI agents visit your website.

or

How ready is your website for AI?

Run the free AI Readiness audit: 45 checks, no signup, results in 30 seconds.