For travel destinations, hotels & attractions
Your Official AI Presence
starts here.
Become the trusted source behind AI recommendations.
Travelers now ask AI assistants where to go, what to do and where to stay. Start free: see what AI says about you, and which AI agents already visit your website.
Authority
Governance
Distribution
Works with
The Invisible Brand
If you don’t manage your presence across AI assistants, others will define it for you.
From Pages to Answers
More and more travelers skip your pages and ask AI assistants for answers directly.
AI Is Guessing Your Story
Without reliable, structured data, AI fills the gaps. Sometimes correctly. Sometimes not.
Loss of Narrative Control
Decisions are shaped without you. AI now influences how travel options are compared and chosen — whether you guide it or not.
Your AI presence.
Visible, readable, callable.
Start free. Take the next step when you are ready.
See what AI sees.
Before AI can recommend you, it needs to read you. See how ready your website is for AI, what ChatGPT, Gemini, Perplexity and Claude say about you, and which AI agents already visit your site.
AI Readiness audit
45 checks on how well AI can read and understand your website, ranked by impact.
AI Visibility brand audit (AEO/GEO)
How AI assistants describe your brand.
AI agents traffic analytics
Which AI agents visit which pages, with the free WordPress plugin or Symfony bundle. Google Analytics can't show you this.
AI Visibility
Narrative alignment
1 of 8 topics is not covered
7 topics are misaligned
Citation frequency
Cited in 23 of 39 AI answers
Presence Analytics
Are AIs reading you?
agent fetches of your bundle
Who’s reaching you
Become the official source AI reads.
AI pulls from whatever it finds online. Give it your official version, published on your own website.
Official AI Presence on your own domain
Your story, places, events and practical details, in one place you control.
Readable by AI agents
Published as llms.txt, ai.json and schema.org, standard formats AI agents read.
→ AI tells your story, not someone else’s.
Narrative content
Why visit?
AlignedMarkets, riverside cafés and a walkable old town…
What to do?
AlignedGuided walks, canoe trips and seasonal festivals…
Where to eat?
MisalignedBistros, regional cooking and covered markets…
Where to stay?
AlignedHotels, guesthouses and campsites, every budget…
Practical info
Website for AI
AI visits
Website
Settingshttps://ai.your-destination.com/
RepublishBe the answer AI gives.
Go beyond being read: AI agents and travelers get answers straight from your official data.
Callable by AI agents (MCP, A2A)
AI agents query your official data directly instead of guessing.
Concierge on your website
Answers travelers on your own site, from the same official data.
→ Answer travelers wherever they ask, and send them your way.
ChatGPT
@YourDestination what can we do this weekend with the kids?
Your destination
Official appThis weekend, from the official calendar:
- •Sat. 10am: guided river walk
- •Sat.: covered market, all day
- •Sun. 6pm: open-air concert
Ask anything
What is on this weekend?
3 official events this Saturday, straight from your verified calendar…
Your official presence in ChatGPT and Claude
Your brand as a ChatGPT plugin or Claude connector: travelers mention @YourBrand in any conversation and get answers straight from your official data.
The Shift
The Third Pillar of Your Online Presence
2000
The website
Your own place on the web
You built a site you own. Being found meant being indexed and ranked.
Success metric
Visitor Page Views
2010
Social media
A second place to be present
Your audience also gathered on platforms you don't own. Being found meant being followed and then visible in social feeds.
Success metric
Followers, Post Views and Likes
Now
AI assistants
A third place: inside the answer
More and more travelers ask instead of searching. Being found means being understood, cited and recommended in AI answers.
Success metric
AI Readiness and Visibility
I spent 13 years building Agorapulse to help brands manage their presence on social. Now I'm helping travel brands manage the next one — their AI presence.
Read the essayFrequently Asked Questions
What is the difference between the free AI Readiness check and the Audit plan?
The free AI Readiness check is a one-time snapshot of your website, with no signup. The Audit plan keeps watching: your AI Readiness, a quarterly AI Visibility brand audit, and the AI agents that visit your site.
PermalinkIs the Audit plan really free?
Yes, with no time limit and no card. You only pay when you want your official information published on your website (Publish) or your website callable by AI agents (Engage).
PermalinkDo I need to change my website?
No. On WordPress or Symfony, you install the free Globetrotters plugin; it adds what AI agents need on top of your existing site. On other platforms, your Official AI Presence is published on an ai. subdomain of your domain.
PermalinkHow much does it cost after Free?
Publish is €99 per month and starts with a 14-day free trial. Engage is €249 per month. Networks and territories are quoted.
See plans and pricingPermalinkWhat is your Official AI Presence?
Your Official AI Presence is the trusted, authoritative representation of your brand across AI assistants — the official knowledge they understand, cite, and recommend throughout the traveler journey. Just as SEO governs how you show up in search and social media governs how you show up on social platforms, it governs how you show up when travelers ask AI. Manage it, and AI has your verified data to rely on instead of guesses.
Read the essay: The Third Pillar of Your Online PresencePermalinkHow do you measure AI Presence?
We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A–F), Authority (how often AI cites your verified data instead of third-party pages, scored 0–100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0–100). You see these in a dashboard alongside category benchmarks — signals Google Analytics can't show.
PermalinkHow do I influence what ChatGPT says about my destination?
By publishing your official data in a form AI can read, trust, and rely on. Globetrotters structures your official content (events, venues, policies, highlights) into your AI presence and makes it available to AI assistants, so they can rely on it instead of guessing.
PermalinkHow does this relate to SEO?
SEO got you into the list; AI Presence gets you into the answer — complementary, not a replacement. SEO optimizes how your pages rank in search; AI Presence makes AI engines treat your official data as the trusted source they cite and act on. Its foundations — crawlability, structured data, authority — still matter and we deliver them; on top, we publish your verified data to ChatGPT, Claude, Gemini, and Perplexity, expose live endpoints agents can call, and measure how each one represents you.
PermalinkIs this the same as AEO/GEO?
AEO/GEO is the tactic — optimizing your content to get cited in AI answers. It's one input to your AI Presence, not the whole thing: the monitoring tools that track your AI mentions can't publish your official data, run the live endpoints agents call, or govern what AI says. Monitoring tells you what AI says; an AI Presence Platform lets you manage it — audit, govern, operate.
Read the essay: The Third Pillar of Your Online PresencePermalinkWhich AI platforms are supported?
ChatGPT (including ChatGPT Plugins), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.
PermalinkHow long does setup take?
A free AI Readiness check takes 30 seconds and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.
Permalink
B2B → B2C → B2A
The travel funnel starts with AI now
Welcome to the B2A era: Business-to-Agent. (Expedia Explore 2026)
of travelers now use AI for trip planning
of AI-powered search results generate zero clicks
organic traffic decline reported by tourism players
Sources: Phocuswright (2026), Digital Tourism Think Tank, Statista
See what AI sees. Free.
The Audit plan keeps track of your AI Readiness, what AI assistants say about your brand every quarter, and which AI agents visit your website.
How ready is your website for AI?
Run the free AI Readiness audit: 45 checks, no signup, results in 30 seconds.

