Your Destination.Region.City.City.
Your Voice.
In the Age of AI.

Agentic presence is how AI assistants represent your brand when travelers ask them questions. It's the sum of what ChatGPT, Claude, Gemini, Perplexity and others say about your destination or hotel — whether or not you've told them anything. Controlling it means ensuring AI uses your official, verified data instead of guesses.

MCP (Model Context Protocol) is the emerging open standard for AI agents to call third-party data sources directly. A2A is agent-to-agent interop; WebMCP lets a website expose endpoints any AI agent can discover and query. Together they are the protocol layer of the agentic web — like REST and OAuth were for the social web.

You control it by publishing your data in a format AI can read, trust, and call directly. Globetrotters structures your official content (events, venues, policies, highlights) as a machine-readable presence layer and exposes it through an MCP endpoint. From then on, AI platforms cite you instead of guessing.

Google's own 2026 guidance is explicit: optimizing for AI search is still SEO — same crawlability, structured data, and authority signals. Globetrotters delivers those foundations through machine-readable presence and live MCP endpoints. What we add is what Google's guidance doesn't cover: cross-engine narrative measurement across ChatGPT, Claude, Gemini, and Perplexity, so you can see how each one is actually citing your destination.

No. Your website stays; Globetrotters sits alongside it and feeds AI platforms the same canonical data. We optionally add an AI concierge to your existing site, but nothing else changes — your CMS, your brand, your team's workflow all stay in place.

Yes. By default your AI presence is served from a subdomain of your domain (e.g., ai.yourcity.com), via a single CNAME — no DNS surgery, no CMS changes. Pro customers can also deploy it at the root of their domain (e.g., yourcity.com/.well-known/ai-agent.json), with three install profiles (full apex, edge Worker, or a single root file pointing back to the subdomain) covering most stacks. Root deployment delivers the strongest Authority signal because AI platforms cite the URL you actually brand around.

A Globetrotters concierge is a branded AI assistant embedded on your official site, backed entirely by your verified data. Visitors ask what to see, where to eat, how to book — it answers in your voice with your inventory, without the hallucinations of generic chatbots. It learns from traveler intent over time and surfaces those signals back to you.

ChatGPT (including ChatGPT Apps), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.

A free audit takes two minutes and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.

The audit is free. Full platform pricing depends on the size of your catalog (events, venues, rooms), the channels you activate, and whether you add the on-site concierge. We run pilots with 10 partners before general availability — contact us for a quote.

We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A–F), Authority (how often AI cites your verified data instead of third-party pages, scored 0–100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0–100). You see these in a dashboard alongside category benchmarks — signals Google Analytics can't show.

AI Visibility is about being found by AI. It measures whether ChatGPT, Claude, Gemini and Perplexity discover your destination or hotel, understand what you offer, and recommend you to travelers — and whether what they say is accurate and cites you as the source. Agentic Readiness goes one step further: it measures whether AI agents can actually act on your behalf — check availability, retrieve your latest policies, even book a room — through structured data and live endpoints they can call directly. In short: Visibility is being found by AI; Readiness is being usable by AI.