Blog
Guides and essays on AI Presence
How AI assistants read, describe and recommend travel brands, and what destinations, hotels and attractions can do about it. Every figure comes from our monthly AI Readiness benchmark or a named source.
What Does ChatGPT Say About Your Hotel or Destination? How to Check AI Visibility
A method any destination, hotel or attraction can follow: which questions to ask ChatGPT, Gemini, Claude and Perplexity, in which languages, and what to record.
How to Get Your Hotel Recommended by ChatGPT: What to Fix on Your Website
AI assistants recommend the places they can understand, trust and link to. Six fixes for hotel and campsite websites, with data from 2,095 hotel sites.
What Is AI Presence? The Third Pillar of Your Online Presence
Websites, then social media, now AI Presence: how ChatGPT, Gemini and Perplexity understand, represent and recommend your brand, and how to manage it.
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